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Square One - for the artists who think less & do more. Apply now

Get access to my 30 million streaming programme.

30M+
Streams generated
#3
UK TikTok trending
92.9K
TikTok followers
37.8K
Monthly Spotify listeners

This isn't "random growth hacks" the music marketing gurus tell you about on TikTok. This is real, this is organic. This is the exact way I (aka @ArtistBck) generated over 30,000,000 streams on Spotify through organic connection content and what helped me perform around the UK. This is also exactly what I'm doing with my current artists, who we've generated tens of thousands of followers and monthly listeners for, millions of views, helped get live show opportunities, and even had TV appearances.

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No call needed. Fill out the short application below - we'll message you directly.
The Proof, Since 2021-2026

This is what 30 million streams actually looks like.

Before Square One taught anyone else, Bck built this himself - organically, with the same system you'd be joining.

Bck verified Spotify artist profile, 37,858 monthly listeners
Verified artist on Spotify - 37,858 monthly listeners and growing.
TikTok UK Trending Songs of the Week chart showing Very Good Very Nice by Bck at number 3
#3 on TikTok UK's Trending Songs of the Week - "Very Good Very Nice," ahead of Calvin Harris x Dua Lipa x Young Thug.
Bck Spotify popular tracks with stream counts in the millions
Catalogue streams: Intro - 11.4M, Very Good Very Nice - 12M+, Born Different Freestyle - 3.4M, and counting.
Bck verified TikTok profile with 92.9K followers and 1.9M likes
Verified on TikTok - 92.9K followers, 1.9M likes, built with zero paid ads.
Bck pinned TikTok videos with 554.9K, 1.2M and 1.8M views
Individual clips hitting 554.9K, 1.2M and 1.8M views - organic, no ad spend.
Very Good Very Nice single artwork, 2022
"Very Good Very Nice" - the single that put Bck on the UK map.
Bck performing on the BL@CKBOX x Fully Paid London cypher
BL@CKBOX x Fully Paid London cypher - sharing the mic with Hazey (Packs & Potions) and dc3 (1M+ following built organically). Also linked up for a Plugged In freestyle with Fumez.
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Why I built this

I'm Bck. 30 million streams deep. Square One is the system, not the story.

I built Square One because I went through the exact thing you're going through - being talented, being ignored, and not knowing how to turn content into a real fanbase. I found the system, and I used it on my own music first. "Very Good Very Nice" hit #3 on TikTok's UK Trending Songs of the Week - ahead of Calvin Harris, Dua Lipa & Young Thug, behind only Kate Bush. Now I teach the same system to the artists who join Square One.

We're not here to sell you a dream. We're here to build the exact machine that gets you there - organically, without ads, without luck.

"Those who do, do more." - that's the whole philosophy. This programme is for the artists ready to do the work.

30M+
Streams generated as an independent artist
Real results

This is what happens when artists actually do the work.

Every number below is a real Square One artist. No ads. No paid follower schemes. Just organic content, done properly.

Fahren Instagram growth from 1,000 to 20.6K followers
Fahren - singer, Leeds
1,000 → 20,600
Upcoming singer from Leeds, grown entirely through organic content.
100% organicInstagram
Adam Brandao Instagram growth from 1,000 to 15,400 followers
@therealbrandao
1,000 → 15,400
Quit his job to go all in on music. Now growing full-time, organically.
4 months100% organic
Adam Brandao booked onto Psalms House national Christian TV show
@therealbrandao
On air
Booked onto Psalms House, a national Christian TV show on Revelation TV - straight from the power of his content.
National TVOrganic content
Yung Gold Instagram views growth from 16K to 110K
Yung Gold - rapper, Australia
16K → 110K
110K views and 48,695 accounts reached on Instagram - in just over two weeks, organic, no ads.
2 weeksNo ads
Kesh growth on TikTok from 103 to 307 followers and 1M Instagram views in 30 days
Kesh - growth on all platforms
1M views
TikTok grew 103 to 307 followers (25.7K likes), plus 1M Instagram views in 30 days - and that was only month two.
30 daysTikTok + Instagram
itsskeshhh Instagram growth from 556 to 1,339 followers
@itsskeshhh
556 → 1,339
"The progress in 3 months, organically" - consistent, compounding growth.
3 monthsOrganic
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In their words

Artists who went from stuck to moving.

"

The numbers speak for themself. 1,640 to 4,242 followers - and I didn't touch a single ad.

@therealbrandao - Square One artist
"

We weren't looking for viral. We were looking for genuine fans - and that's exactly what we built.

Square One artist - 3 months in the programme
"

I quit my job to go all in on music. 10,000 new followers in six days, all organic. This is what a real system does.

Adam - Square One artist
"

The progress in 3 months organically was more than I made in the two years before joining.

@itsskeshhh - Square One artist
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What you're actually buying

Not features. The future you're trying to build.

We're not selling templates and hacks. We're selling the version of you that has real fans, real streams, and a real career - and the exact path to get there.

1

You stop guessing and start executing.

A clear content system that turns you from "posting and hoping" into "posting and knowing it works."

2

You build fans who actually support you - forever.

Not vanity followers. The kind of fanbase that streams, shows up, and shares.

3

You become the artist who "made it happen."

The one your scene points to and says: "they did the work, and it worked."

4

You get direct access to a 30M-streaming artist's playbook.

Not theory. The exact system Bailey used, built specifically around real, organic artist growth.

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Last step

Apply now.

Same application our team already uses to qualify artists - answer honestly and we'll tell you instantly if you're through.

We review every application personally.